Profit Fuels Purpose

Money helps us to fulfill our mission. This is true in business, in non-profits, and in churches.We get it messed up when we focus on either end of the spectrum. On one end, we focus completely on money, making it our ultimate goal. On the other end, we naively believe that money doesn't matter at all.We must make the mission our goal and make money the method to achieve our goals.[highlight]We must make the mission our goal and make money the method to achieve our goals.[/highlight]

This message is desperately needed in corporate America, where many businesses are suffering from an epidemic of apathy. A study by Deloitte revealed that U.S. companies spent over $100 billion on training and $1 billion to promote employee engagement, but only thirteen percent of employees are described as “passionate” about their work.

Almost two-thirds are “half-hearted” and disengaged, and the rest, almost one in four, fall in the netherworld between passionate and disengaged. The study identified three distinct characteristics of passionate employees:

1. Long-term commitment to making a difference.
2. Active pursuit of new challenges to accelerate personal development.
3. The desire to build relationships based on trust.

Perhaps surprisingly, only half of executives and senior management qualified as passionate and engaged.All this points us back to the premise that purpose must be our goal, and profit serves to fuel our purpose.If you're feeling disengaged? Remember why you exist.Is your team disconnected? Point them to the purpose.With purpose, profit matters, and it matters a lot. Without purpose, profit might fuel you, but your destination won't be nearly as meaningful.[ctt template="2" link="bVqE7" via="no" ]Profit fuels purpose. @KevinPaulScott [/ctt]